SylvanSport will be attending the Eastern North Carolina RV Sales Event (ENCRVSE) in Greenville, NC the weekend of August 28th - 30th. This is an excellent opportunity to come out and see the GO in person. The event will be held at the Greenville Convention Center, 303 Greenville Blvd. Greenville, NC. Please check out: http://www.encrv.com/ for show times, directions and other details.

With the recent heavy rains here in the southeast, many areas have experienced serious damage and flooding. Transylvania County, NC was no exception, receiving over 10" in four days of steady rain. Please check out our Cedar Mountain Page for a few pictures of the local area, including spectacular raging waterfalls, opportunistic kayakers and a massive lake, where a field once stood. Things should be getting back to normal soon.

SylvanSport announced the opening of its new SylvanSport Online Store on Monday, June 15th, featuring the award winning GO, Mobile Adventure Gear camper (www.sylvansport.com/store). In concert with the new store, SylvanSport launched an aggressive marketing program through the Affiliate marketing technology leader AvantLink.com. Offering a wide range of SylvanSport accessories as well as a host of complementary products, the store is the latest development in SylvanSport’s innovative marketing strategy. Highly regarded gear manufacturer, Kelty, complements the Mobile Adventure Gear market segment. SylvanSport’s relationship with Kelty began in a partnership intent on developing the ideal tent for the GO. Now it has expanded to leverage the breadth of resources from Kelty’s full line of products. From an auxiliary awning kit to reclining camp chairs or storage containers, the SylvanSport store provides a one-stop-shopping experience appropriate for optimizing the camping experience.

“The next step is to continue to build the store with complementary products that enhance the Mobile Adventure Gear segment we’ve pioneered.” Thomas Dempsey

SylvanSport President In addition to the improved storefront, SylvanSport has leveraged AvantLink to boost site traffic. AvantLink is a value-added intermediary providing services for affiliate merchants and related sites. The SylvanSport GO has made history through its numerous awards and accolades since its introduction in 2007. From “Gear of the Year” to “International Design Excellence” the GO has turned heads and made headlines. This self-described “Mobile Adventure Gear” has created an exciting new category within the outdoor products market.

In the midst of the economic challenge facing businesses these days, SylvanSport has re-tooled its sales and marketing strategy by offering the ‘GO’ camping-trailer directly to the consumer. This new strategy lowers the retail price point, presents consumers with more options, and offers incentive for consumers themselves to market the product. The GO features a retail price of $6,195 with numerous accessories available to enhance and expand its many capabilities as a gear hauler, utility trailer, and luxurious basecamp. This is more than $2000 lower than the previous MSRP. “It has always been SylvanSport’s nature to take a fresh look at challenges and not necessarily follow the pack”, relates Thomas Dempsey, SylvanSport President. “When it comes to selling the GO, we asked ourselves, ‘How can we most effectively get the product to our customers?’ The legacy system of retail outlets was not the right fit.” Direct to consumer (D2C) is an innovative marketing approach for this type of product, but SylvanSport is confident it is the most effective approach. The savings associated with D2C are passed along to the customer making the product even more competitive in the market. As well, SylvanSport is offering a wider range of accessory options for trailer customization. This tailored offering coupled with the pricing transparency of D2C will assure customers that they are getting the best deal possible. Another unique aspect of the new SylvanSport sales strategy is the way they have harnessed the energy and enthusiasm of the current GO owners. In re-allocating their marketing funds SylvanSport provides significant cash incentives to owners inspiring them to show their GOs when they travel and camp, thereby generating sales via the website. The current owners all know how much attention their GOs attract and they have enthusiastically signed up as “GO-Getters”—an exclusive roving force of SylvanSport owner/salespeople. The SylvanSport GO has made history through its numerous awards and accolades since its introduction in 2007. From “Gear of the Year” to “International Design Excellence” the GO has turned heads and made headlines. This self-described “Mobile Adventure Gear” has created an exciting new category within the outdoor products market.